Opt In | Ep. 34

SDRs have access to a horde of data, information, and research material to help them personalize their outreach.

From social profiles to company news to earnings reports, there’s no shortage of quotes and metrics you can use to help make your message more relevant.

One of the lesser-used sources is the topic of today’s Opt In: Job Descriptions.

These can be a gold mine of information – from current challenges to potential pains to future needs.

And that information can serve as the core of your message. It’s relevant, it’s timely, and it shows that you’ve done your research.

All of this is especially useful if the account doesn’t have much of a public presence, and your prospects don’t have much of a social presence.

AJ and Alex dive into what information to look for and how to integrate it into your message. Plus, some tips on growing your target account database!

Opt In to combing careers pages to help increase the relevance of your outreach.

AJ and Alex dive into what information to look for and how to integrate it into your message. Plus, some tips on growing your target account database!

Opt In to combing careers pages to help increase the relevance of your outreach.