Every message you send trains people to open or delete your next message. But more importantly, it trains them to view you as a trusted resource or as a nuisance.

And if you’re viewed as a nuisance, success will be hard to come by.

That’s why good email copywriting and engagement tactics are so valuable for SDR teams. They help build the trust and credibility your team needs to succeed in this modern sales environment.

And Maggie Blume of Mailshake, our newest onDemand guest, is one of the people helping teams get their hands dirty by experimenting with different email structures and engagement tactics.

We sat down with Maggie to talk about what’s wrong with most cold emails today and how teams can make strategic tweaks to get more replies. They even break down a cold email that was sent to AJ to help illustrate their points.

It doesn’t matter if it comes from the SDRs, their managers, or your enablement team – someone in your org should be responsible for staying on top of what works and what doesn’t in the world of cold email. Consider this event a crash course!

What You’ll Learn

ICs and Managers will come out of this 30-minute session with new email tactics to test as well as a foundational understanding of how and why they work.

Watch The Event Here:

FAQs

Is This Live? Nope! This is a pre-recorded event, so you can watch it anytime, anywhere.

Where Can I Send Follow-Up Questions? Feel free to get in touch with Maggie on LinkedIn or email our marketing team.

Can I Get Involved? You sure can! If you want to be a guest on a future event, let us know by emailing our marketing team.

Any Additional Resources? You bet! Check them out below:

• This onDemand’s deliverable can be found here.
• The Practical Prospecting podcast has great supplementary material.
• Our Opt In covering this show dives deeper into the theme of “being human.”
• A related podcast with Ethan Beute continues the conversation of grabbing attention and building relevance.