Establishing trust and authority.

Many websites feature an “about us” section. The Andover Companies has a “who we are” section. This small but significant distinction lets users know that the company takes pride in their identity, reputation, and heritage. The company has been around for nearly 200 years and has remained committed to the same vision and the same set of values throughout their storied history.

Dedicating a section of the site to promoting our client’s longstanding presence in the insurance industry shows users who they’re dealing with and why they should feel confident and edified working with this firm.

Merging tradition with innovation. Leveraging history while embracing modernity.

We wanted this website to look and feel new, not just because it creates an elevated user experience, but also because it shows that this company has its finger on the pulse of what’s current and what’s upcoming. They aren’t just a centuries-old insurance company, they’re a proactive leader in the field. They realize that the world is always changing and it’s important to stay up to date if they’re going to provide actionable and relevant solutions.

We accomplished this by building a site that incorporated highly responsive and sleek design elements. The client also helped us by providing content related to modern insurance concerns such as cyber security, identity theft, systems insurance, and loss of business income insurance, all of which have come to the forefront in recent years.

However, amidst all of this newness, we didn’t want to dilute the fact that Andover is a brand steeped in tradition. Part of what sets them apart is their extensive history and strong pedigree. So, while our team made sure to give the site a modern feel, the overall look retained the class and grace of a longstanding and well-established brand.