Contact us

OOFOS

Feel the OO.

Creating an ecommerce machine for a fast-growing footwear brand.

How we helped

Industry

Five smartphones displaying various colorful Instagram ads, with the main phone showcasing a gray sneaker against a green background

The Client

Every pair of OOFOS is engineered to help your feet recover in ways typical footwear can’t: absorbing more shock, enabling more natural motion, and reducing stress. Whether you’re a competitive athlete or an average Joe, there’s a good chance you suffer from some kind of foot pain. There’s an OOFOS for that.

The Challenge

Footwear is a tough market. Competitors run amok, and everyone emphasizes “comfort.”. So how does a new brand like OOFOS sprint to the front of the pack? And how does it carve out a name for itself in the relatively unknown “recovery” footwear space?

"That "Aha!" moment when strategy and creative match the brand is only made better by seeing them exceed our goals."

"Smiling woman with long brown hair wearing a maroon sweater against a gray background"
Travis Pease
VP of Design

Want to work together?
Let’s talk success.

Three smartphones displaying advertisements for Oofos shoes, including promotions for new arrivals and free two-day shipping.

The solution

Create the right marketing mix.

We created a multi-channel digital marketing strategy to drive sales, activate the OOFOS’ customer base and create multi-touch opportunities to support continued marketing communications.

Our strategy drew upon the full digital marketing toolbox: social media, email, paid search and display to increase online sales by more than 300%. Oh, and while we were at it, we also redesigned the OOFOS homepage and made major renovations to the site to increase engagement and make the purchase process easier.

Activate, engage, and continue the conversation.

OOFOS has a rabid and loyal fan base. We translated that excitement into sales with highly shareable promotions, offers and sweepstakes. We segmented customers to target follow-up email and remarketing campaigns to drive additional sales and increase lifetime customer value.

People whose feet hurt are online looking for solutions, especially when they are ready to purchase new footwear. We designed, implemented, and optimized a highly targeted PPC campaign to reach these users with search advertising. By identifying keywords and phrases indicating a readiness to buy, we put OOFOS front and center with highly engaging ad copy and creative, driving sales with strong calls-to-action and product-specific offers.

Laptop and smartphone displaying a webpage for OOFOS footwear, featuring Project Pink and women's OOmg shoe in black and gray.

Design that communicates the brand and drives sales.

We redesigned the OOFOS homepage to better represent the brand and integrate social media. We also added prominent conversion points that direct users to select their preferred size and style, streamlining the checkout process and increasing conversion rates.

OOFOS came to us with an awesome brand and a killer product, but an out-of-step digital presence. Putting ourselves in the shoes of the company’s target customer, our team developed a start-to-finish digital marketing strategy designed to attract, engage, and convert. Leveraging email, social media, PPC and design, we increased year-over-year sales by 300%.

Case Studies

Proven results powering real business gains. 

Featured Case Studies

View case studies

Explore all of our case studies

View case studies