Digital Brand Authority

We’ve heard it time and again – buyers are now in the driver’s seat of the sales process. They have the power to choose when to engage with vendors – typically 50-60% into the sales funnel. We also know that B2B buyers start their journey online – using search, video, social channels and forums to educate themselves on how to change and adapt to a dynamic marketplace. So in order to engage this empowered buyer, B2B tech companies need a new approach to marketing and sales – the Digital Authority approach.

What You’ll Learn

In this webinar, Lora Kratchounova (principal, Scratch Marketing + Media), an integrated B2B technology marketing firm, and Lindsay Frey (co-founder, dD), will introduce the new Digital Authority framework and will walk webinar attendees through:

• The new buyers’ funnel – Digital Authority and Sales Realms explained
• The roadmap for measuring and improving Digital Authority and Sales
• Practical examples of Digital Authority gap analysis
• Actionable ways to integrating Digital Authority and Sales for maximum growth impact – today and tomorrow

Watch The Event Here:

FAQs

Is This Live? Nope! This is a pre-recorded event, so you can watch it anytime, anywhere.

Where Can I Send Follow-Up Questions? Feel free to get in touch with Lindsay or Lora on LinkedIn or email our marketing team.

Can I Get Involved? You sure can! If you want to be a guest on a future event, let us know by emailing our marketing team.