UNSUBSCRIBE (short)

Join AJ and Alex as they recap their top takeaways from our Growth Guiders event.

Episode Highlights:

🧠 The mindset GTM leaders need to adopt for consistent growth
🛟 Why you need to think about saving more than just *your* team during tough times
🤝 How internal alignment can create a stronger buying journey for your customers

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We talk a lot about alignment. And not just because it’s a hot-button topic.

We drink our own champagne here at demandDrive. We love the taste. And we think champagne d’alignement is one of the best.

When our internal teams started to work together – more often and more effectively – we saw serious growth. And when we took that same model and rolled it out for our clients, we saw the same thing.

So we put a serious emphasis on alignment across sales, marketing, CS, product, leadership, ops, etc.

That’s why we were so excited to produce our first Growth Guiders episode, where we had 3 GTM leaders talk about how they would solve some of the common pipeline challenges facing companies today.

Tom, Matt, and Darryl covered some really important topics in the ~40 minutes we had. And we distilled the biggest points into a couple of takeaways in this UNSUBSCRIBE: Shorts episode.

Listen to our favorite takes below. If you want to watch the original Growth Guiders recording, you can do that here.

Key Takeaways

One Team, One Mindset: Revenue.

This isn’t just a mantra – it was by far the biggest theme to come out of the event. If you’re not adopting this mindset for 2024, prepare to get left behind.

How can you start to shift your mindset and get the rest of your GTM counterparts to buy-in?

• Don’t put up your 4 walls. You need to break down the silos between departments and focus on building feedback loops.
• Know your number, but know your colleague’s numbers as well. If one department is being hit with stronger macro forces than others, find out how you can work collaboratively to mitigate that impact.
• Think long-term. Hitting your goals feels great, but helping the company hit its overall goal feels better. Don’t get lazy and push unqualified leads through the pipeline in the hopes that you luck into hitting your goal – that just creates problems down the line.

“We’re just one arm of this larger goal that we’re trying to hit. If our arm’s not doing what it’s supposed to and can’t for whatever reason…how can we still make an impact?

Alignment Leads to A Better Buyer Experience

In a world where customer expectations are ever-evolving, the alignment of sales, marketing, and customer success isn’t just a nice-to-have—it’s a necessity for sustainable growth.

When sales, marketing, and CS work in sync, the buyer’s journey is less disjointed.

• Marketing passes over leads when they’re ready to talk with sales.
• Sales actually listens to prospects and customizes the buying process rather than running their “dog and pony show.”
• And CS can focus more on upsells and growth versus saving sinking ships.

Win-Win-Win-Win. Hard to convince someone that there’s a better option than that.