OUR APPROACH

Your growth is our goal.

Interdepartmental alignment is our catalyst. Unleash your company’s full potential with a holistic approach that aligns your sales, marketing, and technology efforts for measurable & sustainable growth.

Our Process

We take an integrated approach to your business growth.

In effective organizations sales and marketing are partners. Their successful alignment prevents the interdepartmental clashes that foster stagnation and lead to failure. By approaching your challenges with a combination of strategic planning and dynamic execution, we guide you through a structured process that aligns sales, marketing, and technology to drive results and grow your business.

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We start by understanding your goals.

By understanding your business objectives, market position, and customer needs, we’re able to develop a tailored strategy that aligns your sales, marketing, and technology initiatives to achieve your goals.

Whether you’re here for an SDR program, dedicated web build, or full-scale strategy optimization, our team takes everything unique about your sales and marketing function and incorporates them into an iterative process designed to help your team – and our partnership – reach its full potential.

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We build the right tech foundation to streamline your processes.

Technology is at the core of our solutions.

We help you select and implement the right technologies to streamline your processes, enhance cross-department collaboration, and drive efficiency.  

From CRM systems to marketing automation tools to analytics & reporting, our technology services help you focus operations, enhance customer interactions, and provide actionable data, ensuring your business stays ahead of the curve. 

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We implement and optimize effective marketing strategies.

Your marketing strategies can make or break everything you do further down the funnel – so getting them in order is paramount.

This lays the groundwork needed to execute our strategy across your revenue generating teams.

Backed by deep marketing expertise, we craft strategic initiatives to engage your audience and drive actionable sales opportunities.

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We boost your revenue with optimized sales processes.

Once aligned, our approach focuses on both sales enablement and customer relationship management to boost your bottom line. 

We closely monitor your performance metrics to evaluate the effectiveness of your strategies and identify areas for improvement.

Regular reporting and data analysis ensure you have the insights you need to make informed decisions and drive ongoing success on both ends of the sales funnel.

Person giving a presentation, pointing at notes on a whiteboard, while two people listen in a meeting room
Collection of various analytics and data visualization tool logos including Google Data Studio, Optimizely, and Google Analytics.
Three smartphones displaying OOFOS shoe advertisements, including special offers, new arrivals, and free two-day shipping.
Bald man wearing a white shirt and earphones working on a laptop in a bright office environment.
Testimonials

"The best business outcomes always come from teams that are both strategically and tactically aligned. We ensure that your marketing & sales efforts are in lock step with each other. We accomplish this by providing proven processes, subject matter expertise, and genuine relationship building."

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Andrew Kolidas
Chief Digital Officer

"Success hinges on how well digital marketing can support and enhance the sales team. If an organization is not seeing results, it's probably because those two teams are misaligned."

"Smiling person with light brown hair wearing a white knit sweater against a light gray background."
Lindsay Frey
Co-Founder & CEO

why work with us?

Partner with experts who understand your business.

Whether you’re here for a focused, single-department improvement or a full revenue optimization program, we’re committed to your long-term growth. Our collaborative approach and commitment to your success set us apart.

Strategic experience

Every demandDrive expert possesses a deft understanding of their own expertise and how it integrates on an organizational level to impact success.

Insight-driven strategy

We understand the difference between vanity metrics and real, actionable data. By leveraging the right data to inform decisions, we build strategies based on real insights and deliver measurable results.

Cutting-edge tech

We integrate the latest innovations in AI, marketing, and sales technology so you can stay ahead and scale effectively.

Integrated approach

Our cross-department communication and three-pillar strategy ensure that your sales, marketing, and technology efforts work together seamlessly to drive growth.

How it works

We evolve our strategies through an iterative approach.

Our process is designed to be ever evolving, making sure we’re getting the most out of the strategies we’re using. We deploy an iterative 3 phase approach throughout the length of our engagement together: 

Scope
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To tailor a program to your team and goals, we first learn how your sales and marketing teams operate. From there we build a protocol that best suits your unique goals and needs.

Case Studies

Proven results powering real business gains. 

Featured Case Studies

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