The Client

WHOOP is a wearable fitness technology company that offers a subscription-based performance optimization platform. Centered around its distinctive wrist-worn fitness tracker, WHOOP provides insights into users’ physiological data and gives personalized recommendations for improving overall health, fitness, and recovery.

As WHOOP’s popularity soared and it gained recognition among world-class athletes, the company needed reliable digital partners to support its web development and user experience initiatives during this high-growth period.

The Challenge

With WHOOP’s rapid growth and high aspirations, our design partner, Erawan Studio, brought us on board as a key development partner. Together, we helped WHOOP build out various digital experiences that catered to their expanding customer base and their evolving platform needs.

We were tasked with developing robust and engaging web features, from shop.whoop.com to additional enhancements across whoop.com. We also worked on general site builds and provided continuous support over the span of 5 years, ensuring that WHOOP’s digital presence could handle their increasing growth and demands.

This period included WHOOP’s Series F funding round, which helped the company reach a valuation of nearly $4 billion.