We’ve heard it time and again – buyers are now in the driver’s seat of the sales process. They have the power to choose when to engage with vendors – typically 50-60% into the sales funnel. We also know that B2B buyers start their journey online – using search, video, social channels and forums to educate themselves on how to change and adapt to a dynamic marketplace. So in order to engage this empowered buyer, B2B tech companies need a new approach to marketing and sales – the Digital Authority approach.
In this webinar, Lora Kratchounova (principal, Scratch Marketing + Media), an integrated B2B technology marketing firm, and Lindsay Frey (co-founder, dD), will introduce the new Digital Authority framework and will walk webinar attendees through:
• The new buyers’ funnel – Digital Authority and Sales Realms explained
• The roadmap for measuring and improving Digital Authority and Sales
• Practical examples of Digital Authority gap analysis
• Actionable ways to integrating Digital Authority and Sales for maximum growth impact – today and tomorrow
When: June 25th at 12pm ET + on demand
Register: To the right
Exclusive Offer: Scratch M+M and demandDrive will offer a complimentary Digital Authority review session to one interested company. The winner will be chosen at the end of the webinar from among webinar attendees.