[Webinar] How To Build Market Reputation and Drive Sales

  1. Scratch Funnel

We’ve heard it time and again – buyers are now in the driver’s seat of the sales process. They have the power to choose when to engage with vendors – typically 50-60% into the sales funnel. We also know that B2B buyers start their journey online – using search, video, social channels and forums to educate themselves on how to change and adapt to a dynamic marketplace. So in order to engage this empowered buyer, B2B tech companies need a new approach to marketing and sales – the Digital Authority approach.

In this webinar, Lora Kratchounova (principal, Scratch Marketing + Media), an integrated B2B technology marketing firm, and Lindsay Frey (co-founder, dD), will introduce the new Digital Authority framework and will walk webinar attendees through:

• The new buyers’ funnel – Digital Authority and Sales Realms explained
• The roadmap for measuring and improving Digital Authority and Sales
• Practical examples of Digital Authority gap analysis
• Actionable ways to integrating Digital Authority and Sales for maximum growth impact – today and tomorrow

When: June 25th at 12pm ET + on demand
Register: To the right
Exclusive Offer: Scratch M+M and demandDrive will offer a complimentary Digital Authority review session to one interested company. The winner will be chosen at the end of the webinar from among webinar attendees.

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About the Author

AJ Alonzo

AJ started with demandDrive as an SDR in the summer of 2013 after graduating from Ohio Wesleyan University. He now heads up the Marketing Department and is in charge of producing and promoting content to help further establish the demandDrive brand. Outside of work you can usually find him on the Ultimate field or at Anna’s Taqueria taking down a super burrito.

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