demandDrive Blog

  • 2015 On Spotlight: A Year in Review

    2015 was a great year for demandDrive! We experienced a lot of growth, became more involved in the Boston tech community, and we had some fun along the way! Take a look at some of our highlights from 2015, and a sneak peak at what’s to come in 2016!

  • The Future of Lead Generation

    We’ve seen 2 major trends in lead generation over the years – the archaic “appointment setting” method, and the lower volume but higher qualified inbound method. The new phase of lead generation, and the future of the business, lies in a combination of the two previous styles.

  • Employee Spotlight: Jared Koopman

    At demandDrive, we aim to be an extension of your team by being transparent & highly personable. In order to give our clients (and prospective clients) a window into our amazing culture, we will be introducing members of the demandDrive team over the next few months – this time it’s one of our rising stars and last month’s MVP!

  • The Current State of Lead Generation

    Lead generation has shifted dramatically in the past few years, mainly from an activity-heavy and targetless focus, to a more targeted and personalized approach. Gone are the days where it was expected an SDR puts in 200 dials straight down a list, nowadays these same SDR’s have almost nothing to do! What was the impetus that dropped activity rates so low? Inbound Marketing.

  • Because You Know It’s All About that Tone

    Coming from a retail job as a cashier, I was used to interacting with customers on a face to face level. When cold calling, a prospect is unable to see your facial expressions, and therefore is unable to make any standard first impressions. Tone is everything in over the phone conversations, and it often matters more than the content of what you’re saying.