demandDrive Blog

  • No Contacts? No Problem.

    It’s easy to find yourself in a rut when it comes to outbound prospecting. The repetitive task of dialing and leaving voicemails to no avail gets old very fast, and it happened to me. I was at the mercy of luck when it came to finding a good opportunity. Eventually, I couldn’t take it anymore. Rejections began to pile up and I thought to myself, “there has to be a better way to do this.”

  • Where’s Waldo?

    You’ve got a list of contacts and companies, great! But where do you begin? Finding the right prospects within your accounts can be like finding Waldo in a “Where’s Waldo?” book. Follow these steps to learn how to more efficiently target the right people within your accounts, and how to repeat that process in the future for your next account.

  • What exactly is “ICP?”

    Your Marketing and Product teams have come together and developed a list of the accounts they think will be a great fit for the company. After combing through analytics reports, trends, historical data, past deals, etc… these accounts have been elevated above the rest. They fit your Buyer Persona, or the type of company that could theoretically benefit from your product – and that’s a great! But can you take it to the next level?

  • What exactly is “Two-Way Nurturing?”

    One of the tenants of an Account Based Outbound strategy revolves around the idea of “2-Way Nurturing,” which can be a confusing concept at first. It seems like an industry standard, the term “nurture.” It gets thrown around enough to be considered one, that’s for sure. However, “Nurture” has a different definition for the Account Based Outbound model: it doesn’t involve the marketing team.

  • Nurture your prospect back from the dark

    Between the struggle of reaching prospects by phone and dealing with daily rejection, it can be as mentally draining as it is rewarding. demandDrive isn’t exempt from this common inside-sales problem, in fact reconnecting with a once-interested prospect that has gone silent is embedded into our SDR training.