Maximizing Demand Generation Conversions

Buying committees are growing – both in terms of size and scope. Rarely is a sales decision made by a single point of contact, it takes a team of influencers and stakeholders across multiple departments to finalize which vendor they move forward with.

Knowing that, your SDRs must ensure they’re multi-threaded in their prospecting efforts. Their ability to identify key details within an account – such as decision-makers, budgets, competitive solutions, and buying timeframes—can dramatically improve both inbound and outbound lead generation efforts.

This whitepaper aims to highlight effective multi-threading techniques called account mapping. These tactics can help enhance data quality, boost conversion rates, and arm SDRs with the intelligence needed to foster strong relationships with prospects. Above all, they help companies maximize the impact of their demand generation programs through data-driven strategies.

Who is This For?

SDRs & Sales/Marketing Leaders

This whitepaper provides a clear blueprint on how to optimize both inbound and outbound strategies using account mapping, making it essential for teams focused on improving lead quality and sales efficiency. Managers/Leaders can emulate the processes within to set their SDRs up for success, and the SDRs themselves can use the tactics and advice to start improving their processes ASAP.

Read on to build more efficient lead generation systems, improve sales conversions, and create stronger marketing campaigns.