What Type Of Demand Generation Service Do You Need?
demandDrive builds and manages sales development teams for technology companies, designed to generate predictable revenue. We can help you simply outsource your outbound lead generation function (dD Outbound), build your internal SDR team & processes (dD Transition), or qualify & amplify your inbound lead generation (dD Inbound).
demandDrive provides data, market / sales intelligence, and marketing automation services that optimize your sales funnel. We can provide detailed prospect lists or pre-qualified leads based on specific parameters (dD Data), capture intelligence on your existing or new markets (dD Intelligence), or build your marketing automation process (dD Nurture).
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Your Marketing and Product teams have come together and developed a list of the accounts they think will be a great fit for the company. After combing through analytics reports, trends, historical data, past deals, etc… these accounts have been elevated above the rest. They fit your Buyer Persona, or the type of company that could theoretically benefit from your product – and that’s a great! But can you take it to the next level?
One of the tenants of an Account Based Outbound strategy revolves around the idea of “2-Way Nurturing,” which can be a confusing concept at first. It seems like an industry standard, the term “nurture.” It gets thrown around enough to be considered one, that’s for sure. However, “Nurture” has a different definition for the Account Based Outbound model: it doesn’t involve the marketing team.